As of January 2026, Facebook remains the most widely used social media platform among marketers worldwide, with 86% incorporating it into their digital campaigns. This dominance underscores Facebook's critical role in brand engagement and advertising reach.
Following closely is Instagram, embraced by 82% of marketers, reflecting the value of visual content in marketing strategies. LinkedIn also holds a strong position, with 72% of professionals leveraging the platform for promotional activities.
Other platforms have notable but smaller shares in marketers' toolkits:
- YouTube: Used by 58% of marketers, capitalizing on video content.
- TikTok: Integrated by 32%, highlighting the rise of short-form visual media.
- X/Twitter: Utilized by 23% for microblogging and real-time engagement.
- Threads: Adopted by 13% of marketers, representing emerging digital media channels.
These figures, published by Statista in May 2026, illustrate a clear hierarchy in digital marketing preferences, with established platforms maintaining leadership over newer entrants.
