TikTok continues to see significant adoption globally, with several countries reporting penetration rates surpassing their adult populations. The United Arab Emirates leads the pack with a 142.7% penetration rate among adults, followed by Malaysia at 131.1%.
Other countries with high TikTok usage include Peru (122.7%), Vietnam (122.3%), Mexico (113.1%), Thailand (112.4%), Indonesia (108.9%), Chile (107.4%), and Colombia (102.6%). These figures suggest that many users maintain multiple accounts or that the platform enjoys broad engagement across various demographics.
TikTok Usage in Kenya
Kenya holds the 21st position globally, with 63.7% of its adult population actively using TikTok. This places Kenya behind the leading Latin American and Southeast Asian markets but highlights the platform's growing footprint in the country.
The penetration rates represent the share of individuals aged 18 and older who engage with TikTok regularly, reflecting the platform's expanding influence in diverse regions.
