South Sudan Imposes Strict Media Rules to Shield President Kiir from Unflattering Coverage

The Office of the President in South Sudan has introduced stringent media guidelines restricting journalists from capturing President Salva Kiir in unflattering situations. These rules prohibit filming or photographing the president yawning, sleeping, eating, or with his mouth open during official events.

Issued on Friday, the guidelines aim to uphold the dignity of the presidency, safeguard the nation's image, and ensure professional journalistic standards. Media personnel covering state functions are required to adhere to these protocols, with some reports indicating they may need to sign the guidelines before gaining access.

Key Restrictions for Journalists

• No filming or photography when the president has closed eyes, an open mouth, or is engaged in private moments such as eating or drinking.
• Restrictions on filming the president while walking unless for approved ceremonial or protocol purposes.
• Avoidance of aggressive close-ups, distorted angles, excessive zoom, and any imagery that could undermine presidential dignity.
• Mandatory respect for diplomatic protocol, national symbols, and official state procedures.
• Prohibition of unauthorized filming in classified or security-sensitive areas and unauthorized live streaming or recordings.
• All interviews and press interactions with the president require prior approval from the Presidential Press Unit.

The guidelines also emphasize that official photographs and videos released by the Office of the President will serve as the authoritative source for state coverage. Journalists are urged to carefully monitor backgrounds to avoid revealing confidential information or unauthorized personnel.

Context and Background

This move follows a controversial incident in 2022 when journalists faced arrest after footage showed President Kiir allegedly wetting himself during a national event. The South Sudan Broadcasting Corporation's footage sparked criticism and was perceived by state security as harassment.

Despite a slight improvement in press freedom rankings—moving from 109th to 118th place globally in 2026—South Sudan remains a challenging environment for media professionals, who operate under persistent threats and censorship.

The new media directives underscore the government's intent to control the narrative surrounding the presidency and maintain a carefully curated public image.