Meridian Holdings Inc. (NASDAQ: MRDN) has announced that its flagship sports betting brand, Meridianbet, has been named the Presenting Partner of UFC FIGHT NIGHT: MEDIC vs. RODRIGUEZ, scheduled for Saturday, August 1, at Belgrade Arena in Belgrade, Serbia.
The event marks UFC's first-ever event in Serbia, with Meridianbet serving as the exclusive sports betting sponsor, underscoring the company's long-standing leadership in the region and its continued investment in premium global sporting partnerships.
As part of the agreement, Meridianbet branding will feature prominently inside the Octagon, across official UFC event marketing materials, including key art and round cards, and through in-arena advertising at Belgrade Arena.
The partnership also includes a comprehensive digital campaign spanning UFC's website, video platforms, and social media channels.
The event will be broadcast globally through UFC's international media partners, delivering worldwide exposure.
"Serbia is where Meridianbet's story began 25 years ago, and there is no bigger stage to celebrate that milestone than UFC's first-ever event in the country," said William Scott, Chief Executive Officer of Meridian Holdings.
"Combat sports sponsorship has always been a core pillar of our brand strategy, and partnering with one of the world's most recognizable sports organizations represents a significant step in expanding Meridianbet's visibility both regionally and internationally."
Founded in Serbia in 2001, Meridianbet has maintained a continuous presence in its home market while expanding across Europe, Africa, and Latin America.
This collaboration with UFC represents the brand's highest-profile international sports partnership to date.
The company has built a strong reputation for supporting combat sports, sponsoring everything from elite professional fight cards to grassroots martial arts competitions.
Beyond combat sports, Meridianbet continues to invest heavily in local communities through support for sports clubs, youth academies, and grassroots athletic development, alongside initiatives focused on education and healthcare across the markets where the company operates.
About Meridian Holdings Inc.
Meridian Holdings Inc. (NASDAQ: MRDN), headquartered in Las Vegas, Nevada, is an established B2B and B2C gaming technology group operating across more than 25 regulated international markets.
Its B2C division is led by Meridianbet Group, a leading online sports betting and gaming operator founded in 2001 and licensed throughout Europe, Africa, and South America.
The company's B2B portfolio includes Expanse Studios, a game development business, and GMAG, an iGaming platform provider that develops and licenses proprietary gaming technology to clients worldwide.
Additional subsidiaries include RKings Competitions (United Kingdom), MexPlay (Mexico), and Classics for a Cause (Australia).
Meridian Holdings' software automatically declines gaming and redemption requests originating from the United States in full compliance with U.S. regulations.
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About UFC
UFC is the world's premier mixed martial arts organization, boasting more than 700 million fans and approximately 363 million social media followers worldwide. The promotion stages more than 40 live events annually across major venues around the globe, with broadcasts reaching an estimated one billion television and digital households in over 210 countries and territories.
Its roster features elite athletes representing more than 75 countries, while UFC FIGHT PASS remains one of the leading streaming platforms dedicated to combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada.
