Since its inception in 2016, Progressive Insurance’s Becoming Your Parents campaign, also known as "Parentamorphosis," has become a standout in the advertising world. The series humorously highlights how young homeowners often mimic their parents’ behaviours—especially when it comes to buying home insurance.

Key Characters and Cast

  • Dr Rick: Played by Bill Glass, he is the central figure and "Parenta-Life Coach" who guides new homeowners away from parental habits in nearly every commercial.
  • Flo: Stephanie Courtney, Progressive’s longtime spokeswoman since 2008, occasionally appears in related campaigns but is not part of the main storyline.
  • Jamie: Portrayed by Jim Cashman, he is Flo’s sidekick in the broader Progressive universe but separate from the Becoming Your Parents ads.

Popular Commercials in the Series

  • Grocery Shopping: Dr Rick takes a client on a mission to shop for a game day, illustrating typical parental behaviours in the supermarket.
  • Voicemail: Encourages texting instead of leaving voicemails, poking fun at outdated communication habits.
  • Un-Becoming Your Parents - Blue Hair Guy: Features Dr Rick questioning the etiquette of using speakerphone in public, with notable supporting actors George Todd McLachlan and Aigner Edgerson.
  • Elevator: Dr Rick coaches a homeowner on socialising appropriately during an elevator ride.
  • Magnet and Valet (2026): The latest instalment continues exploring the humorous challenges of homeownership.

About Bill Glass

Bill Glass, an American actor and improv comedian from Illinois, has been the face of Dr Rick since 2017. With a background in journalism and comedy, he brings relatable humour to the role, helping the campaign resonate with a wide audience. His other credits include TV shows like Justified and Dharma & Greg.

Campaign Impact and Longevity

Created by ad agency Arnold Worldwide, the campaign has produced over 25 episodes as of mid-2026. It cleverly blends observational comedy with practical advice, encouraging younger generations to reconsider parental habits in home insurance decisions. The ads conclude by reminding viewers that Progressive can help save money by bundling home and auto insurance.

Despite the comedic setup, the campaign addresses real concerns faced by first-time homeowners, making it both entertaining and informative.