Kenya's vehicle market has experienced a significant price increase, with average listing prices on Jiji Kenya rising from KSh 797,000 in 2024 to KSh 1.37 million in 2026. This shift highlights growing costs for prospective buyers over just two years.
Price Differences Between Local and Imported Vehicles
Data from Jiji Kenya indicates a notable price gap between locally used and foreign-used vehicles. Locally used cars average KSh 1.5 million, while imported models list at around KSh 4.5 million, nearly three times higher. The median price for locally used vehicles has edged above the KSh 1 million mark, establishing a new benchmark in the market.
Despite rising prices, about half of all vehicles listed on Jiji remain below KSh 2 million, suggesting that affordable options still exist.
Popular Models and Market Trends
The Toyota Prado continues to be the most listed vehicle on the platform, accounting for just over 5% of all listings, reflecting its sustained popularity among Kenyan buyers.
Factors Influencing Price Increases
- Customs Valuation Changes: In July 2025, the Kenya Revenue Authority updated the Current Retail Selling Price schedule for used vehicles, affecting import valuations.
- Fuel Price Pressure: High fuel costs, with petrol reaching KSh 214.03 per litre and diesel KSh 222.86 per litre in Nairobi as of June 2026, have contributed to overall vehicle ownership expenses.
- Digital Marketplaces: Increased mobile penetration—84.1 million subscriptions and 157.7% adoption rate as of March 2026—has boosted the use of online platforms like Jiji for vehicle research and purchasing.
Buyers like Frank have noted the benefits of online comparison tools in making informed decisions, avoiding rushed purchases.
Outlook
Jiji Africa COO Maxim Makarchuk emphasized that vehicle ownership remains central to Kenyan social and economic goals. He highlighted the role of digital marketplaces in enhancing market efficiency and consumer experience, ensuring more value stays within the local economy.
