Manchester United has finalized a groundbreaking sponsorship agreement with Betway, valued at a reported £20 million ($26 million) per year, for the club's training kit.
The deal includes prominent display of the Betway logo on the training apparel worn by both the men's and women's teams, as well as advertising placements around the iconic Old Trafford stadium.
This partnership marks United's return to having a training kit sponsor after a season without one, following the expiration of their previous contract with Tezos in June 2025.
The timing of the deal aligns with new Premier League regulations banning gambling companies from featuring on the front of matchday shirts starting next season, positioning Betway's branding exclusively on training gear.
Marc Armstrong, Manchester United's Chief Business Officer, expressed enthusiasm about the collaboration, highlighting the club's global appeal and growth strategy as key factors in attracting such a high-profile partner.
Key Points of the Sponsorship Deal
- £20 million annual value, reportedly the highest for a club training kit sponsorship worldwide
- Betway branding on training kits for both men's and women's teams
- Advertising presence around Old Trafford stadium
- Deal coincides with new Premier League rules limiting gambling sponsorship on matchday shirts
