Mikayla Nogueira, a Massachusetts-born beauty influencer, has transformed her passion for makeup into a lucrative career, with Forbes estimating her 2026 annual earnings at approximately $9 million. This marks a steady rise from $7.8 million in 2025, positioning her among the highest-paid content creators worldwide.
Early Career and Social Media Breakthrough
After earning a Bachelor of Arts in Communications from Bryant University in 2020, Nogueira began working as a beauty advisor at Ulta Beauty. The COVID-19 pandemic prompted her to join TikTok, where her candid makeup tutorials and honest product reviews quickly gained traction. By October 2020, she had amassed over 2 million followers, leading her to leave graduate school and focus on content creation full-time.
Business Ventures and Brand Collaborations
In March 2025, Mikayla launched her own cosmetics line, Point of View Beauty (POV Beauty), in partnership with industry veteran Ani Hadjinian and backed by Imaginary Ventures. The brand, inspired by South Korean skincare technology, offers hydrating primers, serums, lip balms, and moisturizers designed to prep skin for makeup application. The launch was a commercial success, reportedly generating $1 million in sales within seven minutes.
Alongside her brand, Mikayla leverages her social media presence—over 20 million followers combined on TikTok and Instagram—to secure lucrative endorsement deals. She has collaborated with major beauty companies such as e.l.f. Cosmetics, L’Oréal Paris, Ulta Beauty, Estée Lauder, and Selena Gomez’s Rare Beauty.
Personal Life and Recent Developments
In February 2026, Mikayla announced her divorce from Cody Hawken after nearly three years of marriage, finalised in July 2026. She has since rekindled a relationship with her high school sweetheart, Zack Panaggio. In June 2026, she underwent emergency surgery to remove her appendix following a sudden health scare and has kept fans informed about her recovery.
Real Estate and Lifestyle
Mikayla invested in a $4.35 million mansion in Boston in 2025, featuring seven bedrooms and a wine cellar, reflecting her growing success. She had previously purchased a $2.4 million luxury home in the same city in 2022.
Through persistence and authenticity, Mikayla Nogueira has turned a pandemic project into a thriving beauty empire, inspiring many with her journey from a makeup enthusiast to a multi-million-dollar entrepreneur.
