Quickmart has announced that Betty Wamaitha, its Chief Marketing Officer (CMO), will step down on August 5 after more than ten years with the company.
In a joint statement by Group CEO Peter Kang’iri and Kenya Managing Director Jacques Dome, the retailer credited Wamaitha with playing a pivotal role in its rapid expansion, growing from just three stores to over 60 branches across Kenya.
During her tenure, Wamaitha led marketing strategies that enhanced brand recognition and customer loyalty. Her initiatives ensured that new store openings attracted customers immediately, supporting Quickmart’s entrance into new markets.
Key Contributions
- Strengthened customer engagement and supplier relations
- Developed joint business plans to build sustainable revenue
- Oversaw the "Fresh and Easy" visual merchandising campaigns
- Mentored colleagues and collaborated across departments
To maintain continuity, Victor Muya, formerly Quickmart’s Creative Director, has been appointed Acting Head of Marketing. Muya was instrumental in establishing Quickmart’s social media presence and visual marketing strategies.
The company assured stakeholders that operations will continue smoothly during the transition and encouraged collaboration with the new acting marketing head.
"On behalf of the Board, management, and the entire Quickmart family, we extend our deepest appreciation to Betty for her dedication and wish her success in her future endeavours," the leadership team stated.
