Tourism industry leaders have expressed concern that escalating inflammatory political rhetoric in Kenya may negatively impact the country’s tourism sector, a critical contributor to both the national and coastal economies.

Sam Ikwaye, Executive Director of the Kenya Association of Hotelkeepers and Caterers (KAHC), urged political leaders to exercise restraint, highlighting that careless language could damage Kenya’s image and discourage international tourists.

Speaking during the graduation of over 300 participants in the Recognition of Prior Learning (RPL) programme at Kenya Coast National Polytechnic, Ikwaye emphasized the sector’s importance in supporting millions of livelihoods. He noted that Kenya aims to attract five million international visitors this year, a goal dependent on improving visitor confidence and service quality.

Ikwaye also renewed calls for implementing an open skies policy to boost direct international flights to the Coast, enhancing accessibility and tourist arrivals.

The RPL programme, sponsored through the Tourism Fund, formally certifies skills gained informally by workers, enabling them to obtain recognized qualifications without traditional training. Patricia Mbogo, Chairperson of Kenya Coast National Polytechnic Council, said the initiative bridges the skills qualification gap, opening global employment opportunities for graduates.

Kenya’s tourism recorded a historic 2.7 million international arrivals last year, generating approximately Sh500 billion in revenue. Stakeholders warn that political tensions and hate speech could undermine continued growth in this vital sector.