Tony Elumelu Insists on Formal Address After Gen Z Trainee Calls Him by First Name
UBA chairman Tony Elumelu corrects a graduate trainee who addressed him informally, emphasizing respect and cultural norms over Western casual practices.
During a United Bank for Africa (UBA) banking school event, billionaire financier and UBA chairman Tony Elumelu publicly corrected a graduate trainee who addressed him by his first name.
The incident occurred when the young woman, part of UBA's graduate training programme, referred to Elumelu as "Tony" during an interactive session. Elumelu immediately intervened, instructing her to use "Chairman" or "Mr Elumelu" instead.
He emphasized the importance of cultural respect and hierarchy, stating, "You will not call me that. Address me as 'Chairman' or 'Mr Elumelu.' I don't subscribe to that kind of Oyinbo life." This remark underscored his rejection of informal Western workplace customs where superiors are often addressed by their first names.
Debate on Workplace Formality and Cultural Values
The exchange sparked conversations across Nigerian professional circles about the balance between modern, globalised workplace norms and traditional respect for authority. While many younger professionals embrace flatter organisational structures and informal communication styles influenced by international companies and social media, Elumelu's stance highlights a preference for maintaining formal etiquette rooted in African cultural values.
As a prominent figure in African business and founder of the Tony Elumelu Foundation, Elumelu has consistently advocated for preserving African identity and entrepreneurship. His correction was seen not only as a personal preference but also as a cultural statement reaffirming respect and seniority in professional settings.
The video of the interaction circulated widely online, eliciting mixed reactions. Some sympathised with the trainee, who likely did not intend disrespect, while others supported Elumelu's insistence on upholding traditional protocols in formal environments.